01 Sep 5 reasons to outsource your marketing materials warehousing

Ensuring you have an efficient warehousing and distribution strategy is becoming an increasingly crucial aspect of any business, and even more so when it comes to managing and taking stock of your valued marketing materials. However, running a warehousing and distribution network in-house requires significant investment. When you take into consideration the management, software requirements, extra staff, and space allocation, in-house warehousing becomes less appealing to businesses. Outsourcing your warehousing to a third-party professional who has the existing infrastructure, distribution network, and systems in place has numerous benefits that allows you to focus on other aspects of your business.

By utilizing a fulfilment, distribution, and warehouse service, the management of marketing materials is streamlined and allows for more efficient operations, more time for your enterprise, and improved stock management and tracking. Here are five reasons why you should outsource your warehousing of marketing materials to a third party.

1. Streamlined Campaigns

Outsourcing means you no longer have to worry about coordination between different players involved in trade marketing campaigns. You can take advantage of fulfilment experts who are experienced in warehousing, distribution, and stock control of various campaign related marketing items. Having a trusted partner who you can rely on, for safe storage, delivery, and installation of valuable marketing Point of Sale (POS) items is key when managing large scale roll outs to trade.

• Kitting and Co-packing Expertise

Having a workforce who is able to hand pick and co-pack promotional bundles is invaluable for specific product launches and promotions. Such fulfilment experts have experience in all types of packaging and shipping requirements and have tried and tested processes in place designed to allow for efficient and timely processing, packaging, and distribution of your marketing materials.

• Access to Expertise and Knowledge

The warehousing partner you choose to outsource to is an expert in their field, and by collaborating with them you have valuable expertise at your fingertips. If any problems should arise, they will be able to solve it quickly and efficiently, often even before you are aware there is a problem.

Further, outsourcing to warehousing experts reduces your risk as the outsourcing company now assumes the risk of maintaining the fulfilment process. This is crucial for seasonal campaigns and changes in the market that may affect the roll out and distribution of materials to trade.

• Improved Insights and Business Intelligence Tools

A warehousing partner will store and track all of your marketing and other eventing collateral in a safe and secure environment that is set up with the correct reporting systems. Having access to an effective inventory management system allows you to review all of your inventory and POS assets from implementation to storage. They will also record the data with business intelligence tools and provide you with detailed reports that empower you to make informed decisions about your marketing plans.

• Cost Savings

Most importantly, outsourcing your warehousing will reduce your overhead costs. Marketing and eventing materials are heavy, bulky, and take up valuable office space. Outsourcing your materials will eliminate space concerns, especially if you have downscaled your office space. Your warehousing operations will become a variable expense that changes accordingly as you will be sharing third-party facilities and outsourcing a workforce. Overall, outsourcing your warehousing and distribution of POS materials allows you to collaborate with an expert to efficiently manage your fulfilment requirements while freeing up important resources to spend on improving your business. Want to find out more about outsourcing your warehousing to an expert? Contact Ayni Marketing today: www.ayni-marketing.co.za/contact/ or sales@aynimarketing.co.za.